Why do we love our cell phones so much?
It isn’t because of our love of calling people. It’s because anything you need, your cell phone does. Your cell phone functions as a phone, radio, computer, camera, notepad, phonebook, GPS, newspaper, weatherman, clock, and the list goes on. It’s your one stop shop for all your needs. Functioning like a convenience store in your pocket, your cell phone takes care of all your whims.
Businesses need many of those tasks as well. Yet they have more needs also. And although no one needs a phone that plays music and checks email and offers directions, no one needs a CRM system that organizes and reminds and schedules. But just like all those other tools, they sure are nice to have.
CRM systems help identify and target potential clients. It involves selecting the right customers and showing them how to contribute…
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